Truly Truly is a Netherlands-based design studio. It was founded by Australian husband and wife team Joel Booy and Kate Booy, and operates on the interface between industry and art. The duo runs a versatile practice, creating textiles, lighting, furniture and spatial installations.

Studio Truly Truly focuses on designing high quality products that combine technical ingenuity with new aesthetics. This results from an urge to dive deep into the production process, to push materials and techniques to their limits. Industrial processes are frequently combined with abstract organic details or forces of nature.

“We are constantly trying to appeal to our own desire to be surprised, captivated or moved. Our work is often sculptural or poetic, with tactility, sensuality and functionality playing an important role.” – Truly Truly